This year Odesma Ltd supported Warrington Youth Club by sponsoring the Vimto 110k bike ride. The aim of the bike ride was to raise £110k by cycling 110k around the Cheshire countryside. The event was a great success managed to break through their £110k target by raising £114k!
VIMTO RAISES £114,000 TO CELEBRATE 110 YEARS
To celebrate its 110th birthday, Vimto today embarked on a 110km bike ride, with a special appearance from local football legends, Phil Neville, Gary Neville and Ryan Giggs, raised £114,000 for Warrington Youth Club (WYC), an OnSide Youth Zone.
In its biggest charity fundraiser yet, 110 cyclists from Vimto, WYC and partners such as Tesco, Princes and KPMG joined forces to take on the gruelling challenge through the Cheshire countryside.
Established in 1952, WYC works to support young people from ages 7 to 25, offering opportunities to gain, increase and develop skills and confidence, to improve their lives and futures.
Vimto CEO, Marnie Millard, said: “Vimto is committed to supporting the education and ambitions of people in the local area. We have thoroughly enjoyed working with Warrington Youth Club for the last 5 years and we look forward to continuing our partnership.”
Ryan Giggs said: “It’s been a fantastic day and great to see Vimto’s commitment to the local community, just as they support development of young football talent at the Salford City FC academy.”
Matty Brennan, a 16-year-old from WYC, participated in tandem with his cycle partner Mark Brocklehurst (chairman of the youth club) after months of training. He commented: “I am so happy to have completed this challenge. The team at the Warrington Youth Club have been brilliant in supporting me for the last year. They have given me opportunities to do amazing activities I could never dream of doing.”
Nick Hopkinson, board member at Warrington Youth Club, added: “All of us at the Youth Club want to say a huge thank you to Vimto for raising this incredible amount of money which will allow the organisation to offer Mentoring to 110 vulnerable children and young people from across Warrington. The Youth Club is about to undertake a massive expansion as the £6.5 million development of the OnSide Warrington Youth Zone on Dallam Lane in Warrington commences in early 2020, where the organisation started almost 70 years ago.”
About Onside Warrington Youth Club – www.warringtonyouthclub.co.uk
Onside Warrington Youth Club is a registered charity (No 110186) based right in the heart of Warrington. The Club is open four days a week and welcomes all young people aged 7-25 years old.
Onside Warrington Youth Club “Inspiring young people to achieve”
Follow us on Twitter @ WYC_official
For more information, please contact Dave McNicholl, CEO 01925-581226 or email [email protected]
About Vimto – www.nicholsplc.co.uk
Vimto, the iconic soft drinks brand from Nichols Plc., has been enjoyed in the UK and around the world since 1908. Made with a secret recipe of fruits, herbs and spices, Vimto is a unique and indescribable taste.
There’s never been more ways to enjoy the great taste of Vimto. Available in cordial, carbonated and still variants, with pack sizes ranging from 250ml to 5L – bringing taste and refreshment whatever the occasion. The distinct Vimto flavour is also available in Vimto Remix, Vim2o flavoured water, and a range of confectionery, including ice lollies, fudge and bon bons.
It’s 110 years since the Vimto brand was born, but it continues to resonate with consumers across the globe today. Vimto recently reached its highest ever UK brand value of £81M RSV and last year grew by 6.0%, outperforming the soft drinks market by +3.8%. Vimto continues to bring a smile to the face of consumers in over 85 markets worldwide every day.
Steve has over 28 years of success as CPO, MD and Procurement BPO leader in a range of industries. Steve is COO at Odesma, responsible for Odesma’s delivery capability & infrastructure.